With an understanding of the Vietnamese market and consumers, we always strive to be a steady link of brand connection or relationship between products and consumers. Contributing to help consumers understand, trust to select, and use more ethical products.
Services on brand activation:
- Marching to promote products/ services.
- Launching new products.
- Cooking demonstration associates with sales advice.
- Organizing mini gameshow to interact with consumers.
THE ITINERARY JOURNEY OF BIDV - GREEN CONNECTION
Tet is an opportunity to give each other the best wishes and the customers who have accompanied the business throughout the year.
As the best retail bank brand in Vietnam, BIDV always wants to send more gratitude to customers. Green-connected Tet journey with more than 15 motorbikes traveled through 39 cities and provinces nationwide. At each destination, the delegation organized connecting activities, giving gifts in gratitude to customers’ support.
At the end of a month’s journey, the delegation connected more than 12,000 customers to participate and interact.
BIKE ROADSHOW WASHINGTON APPLE
With the message “Healthy living, more love life” Washington apple bike roadshow has traveled through many major roads in Hanoi and Ho Chi Minh City in sporty and dynamic sportswear to spread the spirit of life. happy, healthy to everyone.
COOKING DEMO & SAMPLING – AMERICAN LOSBTER
American lobster has been imported to Vietnam in recent years with the development orientation as high-class food. The target group of American lobsters is high-income families who prefer to consume nutritious products.
To reach and promote American lobsters to consumers most effectively. We have implemented more than 44 shows of lobster cooking & sampling in 08 supermarkets belonging to Big C, Aeon, Lotte, Mega market. The combination of 3 elements of audiovisual and product testing in place has created consumer confidence in American lobster quality. Sales increased by more than 200% at Big C and Aeon supermarket systems and created interactions with more than 7,000 visitors.
PROGRAM "US FAIR"
American food products have long had a firm foothold in the Vietnamese market with various categories such as cheese, confectionery, spices … To enhance interaction and stimulate consumption, Food Export Association has Sponsors the organization of the “US FAIR” program at Big C, Aeon & Lotte supermarket systems on October 11, 2019.
To bring the most effective amount of interaction and increase sales, we have combined static communication through design decoration, POSM, and other activities such as product sampling, lucky wheel. With more than 40 food brands, the program has attracted more than 20,000 shopping visitors, an increase of 40% in sales.
